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The map pack dominates "pub near me" searches — three results appear above everything else and capture the majority of clicks. Getting there requires a complete Google Business Profile with opening hours, a phone number, strong photos of the pub and food, and reviews. Monthly photo updates signal to Google that you're an active, well-run business worth showing.

Locals searching for somewhere to eat choose pubs over restaurants when the food looks appealing and the atmosphere looks comfortable. Your website menu — ideally including your Sunday roast and any seasonal specials — drives lunch and dinner bookings that might otherwise go to a competitor with a more visible food offering. Keep it current: an outdated menu is worse than no menu.

Dog owners specifically look for pubs that welcome their dog before they decide where to go. A pub that's clearly dog-friendly (water bowl, outdoor seating, inside space if permitted) advertised on your website and Google profile attracts a segment of local customers who return every week rather than once a month. These are your most loyal regulars — make sure they can find you.

Quiz nights, live music, open mic, charity events, themed dinners — a pub with a regular events calendar gives locals a reason to visit every week rather than occasionally. An events section on your website means regulars check your site rather than your Facebook page, and new customers discover you through event-specific searches like "pub quiz [your town]" or "live music [area]."